TaylorBuiltBrands
2019 Teaching Engagements
Adjunct Professor of Marketing - Goizueta MBA Program
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Product Development/Management
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Brand Strategy/Management
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Personal Brand Marketing Strategy
Instructor in Pre-College Summer Program
"Introduction to Branding and Marketing Strategies and Tactics to Succeed in Business"
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Why Brands matter
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4 P’s of Marketing
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Brand idea, market segmentation, targeting, and positioning
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Integrated marketing communications & strategies to connect all consumer touch points
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Product lifecycles and developing and marketing new products
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Professional selling, sales management, and e-commerce brands
Adjunct Professor in Advertising
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Advertising and Communication Management
Part-Time Professor of Marketing
"Principles of Marketing"
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What is Marketing and why it matters
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4 P's of Marketing
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Brand Idea, market segmentation, targeting, and positioning
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Integrated marketing
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Product lifecycles and developing and marketing new products
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Professional selling and sales management